Warner Bros. id

Project Brief

Create a social media post/sticker that reminds, encourages, & celebrates the right to vote. Use this brief to also serve as a template for your website that can be used to document your project case studies.

Our audience is the newly eligible voter. 18-25 year old’s that may be voting for the first time. Those that may not make voting a
priority, and just need a little encouragement, and a reminder. The graphic must be motivational, not kid-like but youthful.

Reflect the newly professional adult. Proud and patriotic.

Audience

Background

Founded in 2016, the ALL IN Campus Democracy Challenge believes that higher education plays a role in graduating students into voters, and we work to close electoral participation gaps that persist by race and age. Through an intentionally designed program — which provides structure, support, and recognition — the ALL IN Challenge strengthens college and university efforts to improve civic learning, political engagement, and voter participation. The ALL IN Campus Democracy Challenge is a national, nonpartisan initiative of Civic Nation, a 501(c)3.

Ideation/Concepts

2D animation vector style. Plane window posing the question “want to see a better future?” then window opens to scenery of Washington DC and the All in to Vote logo.
Compositing 3D and 2D elements. Mouth opens to message “voice your vote” with people lined up when the tongue sticks out to go vote.
Researched a lot of different vector and illustrative styles and chose a few that I gravitated towards. I referenced these images a lot when thinking about my shape language for the plane window and different textures and perspectives I wanted to incorpoate into my own design.
Considered my audience a lot for my starting font so it would be Gen Z friendly and modern while trying to maintain sophistication.
These font ideations focus on grabbing the viewers attention to a more serious topic. From bold, eye-catching designs to subtle, persuasive styles, I considered the impact of font choice to convey a specific message.

Design Approach

Style Frames

2D animation vector style. Plane window posing the question “want to see a better future?” then window opens to scenery of Washington DC and the All in to Vote logo.
Compositing 3D and 2D elements. Mouth opens to message “voice your vote” with people lined up when the tongue sticks out to go vote.
Researched a lot of different vector and illustrative styles and chose a few that I gravitated towards. I referenced these images a lot when thinking about my shape language for the plane window and different textures and perspectives I wanted to incorpoate into my own design.
Considered my audience a lot for my starting font so it would be Gen Z friendly and modern while trying to maintain sophistication.
These font ideations focus on grabbing the viewers attention to a more serious topic. From bold, eye-catching designs to subtle, persuasive styles, I considered the impact of font choice to convey a specific message.
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