the challenge
To develop a social media campaign that uses the Oakley brand of eyewear to promote social awareness issues.The campaign message is “See Clearly”.
Oakley has a long history of taking a stand on social issues. Not being satisfied to sit on the sidelines, these eyewear giants know that they can reach an influential demographic to help initiate change in today’s world.
our client
concept
This animation uses match cuts to transition from plastic pollution and fishing nets to healthy beaches, with sunglasses symbolizing clarity. Through 3D and Stop Motion elements, it contrasts polluted vs. clean environments, urging viewers to "See Clearly" and recognize both the impact of pollution and the potential for change.
Approach
storyboard
Exploration
Style chosen
I chose a 2D vector style for the shape language because it allows for a clean, modern, and easily recognizable visual approach. The simplicity and boldness of vector shapes help convey the campaign’s message clearly and effectively, ensuring accessibility and inclusivity.
Plane window
Plane window shade
Color Concept
#1B3679#D33F22#FFFFFFApplied and manipulated the All In to Vote brand's color palette to ensure visual consistency and alignment with their established identity.
