the challenge

To develop an animation that uses the Oakley brand of eyewear to promote social awareness issues. The campaign message is “See Clearly”.

our client

Oakley has a long history of taking a stand on social issues. Not being satisfied to sit on the sidelines, these eyewear giants know that they can reach an influential demographic to help initiate change in today’s world.

American Advertising AWARD

Through 3D and Stop Motion elements, this animation shows the contrast of polluted vs. clean environments, urging viewers to "See Clearly" and recognize both the impact of pollution and the potential for change.

concept

storyboard

Exploration

Animation Explorations

Fishing net breakdown

Compositing Breakdown

Final Animation

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