All in to Vote

the challenge

Design a social media post or sticker that reminds, encourages, and celebrates the right to vote. My goal is to create something appealing to Gen-Z to get them to stop doom scrolling and give voting their attention for a few seconds.

The target audience is newly eligible voters, ages 18-25, many of whom may be voting for the first time or may not yet prioritize voting. The graphic should provide a motivating and empowering message—youthful but not childish, reflecting the pride of young professionals stepping into adulthood.

our client

Ideation/Concepts

  • Concept 1

    Vector style 2D animation. Plane window stating, “see a better future”. Window opens to scenery of boldly telling the audience to, "VOTE FOR IT!".

  • Concept 2

    Compositing 3D and 2D elements. Mouth opens to message “voice your vote” with people lined up when the tongue sticks out to go vote. 

  • Reference Board

    Researched different vector and illustrative styles then chose a few that I gravitated towards. I referenced these images when thinking about my shape language for the plane window, different textures, and perspectives I wanted to incorporate into my own design.

  • Type Studies

    Took into consideration my audience for my starting font (over the window cover) so it would be Gen Z friendly and modern while trying to maintain sophistication.

  • Type Studies: Call to Action

    These font ideations focus on grabbing the viewers attention to a more serious topic. From bold, eye-catching designs to subtle, persuasive styles, I considered the impact of font choice to convey a specific message.

Design Approach

Style Frame development

Typography

Style chosen

I chose a 2D vector style for the shape language because it allows for a clean, modern, and easily recognizable visual approach. The simplicity and boldness of vector shapes help convey the campaign’s message clearly and effectively, ensuring accessibility and inclusivity.

Plane window

Plane window shade

Color Concept 

#1B3679
#D33F22
#FFFFFF

Applied and manipulated the All In to Vote brand's color palette to ensure visual consistency and alignment with their established identity.

Final Animation

Next

Oakley-Coming Soon